'BRAND' BAAJA BARAT
We , today, are in the era where "NIKE' is more relied upon than the feet to run and "CRIZAL" more than the eyes for vision. "AMUL" has taken over nani's hand churned butter and "CADBURY" is more in demand than Kaju Katli. Not just these, but even water is branded, people want the one advertised by Hema Malini. Brands have not even spared the air we breathe, even that is demanded "HITACHI".
Is this brand obsession just a result of demand of quality or is it an ostentatious phenomenon,serving as the genesis of inequality???
Ask yourself why you prefer a date at "STARBUCKS" and not at a normal, not branded, coffee shop. Is it the quality that drags you there or......???? May be quality, but you know the answer...
And since you know the answer, it requires great introspection, a reversal of thoughts and a change of pattern. Don't succumb to the hegemony of brand players rather make wise decisions that can make both of you happy- the pocket and you.
Brand obsession is a contagion; it's an epidemic which spreads at the speed of light and makes you so ill that you can't even imagine. It makes you a blind and the specious temptations advertised by these brands suddenly make you abandon "LEVIS" and fill your wardrobe with "ZARA". So, we see it keeps changing, therefore it's all the more clear that its not quality that pulls rather you choose the name better to exhibit in the hour and this oblivion makes you pay those extra pennies which are not a reward of just the quality, for sure.
Interestingly, this brand epidemic ends not just with goods, but even marriages, 'BRANDED MARRIAGES' and we are soon to witness the day when brides would get BRANDED GROOMS and vice-versa, may be with a tag of "RADO" or "GUCCI" or any other big name. Will you still choose the one better to flaunt about??????
